Cookie Statement

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We use so-called “cookies” on our website. These are small information files that are stored on your computer or mobile device when you use our website. These cookies help us to make the website function better and to analyse the use of our website. This enables us to improve the sales process of our formula products and to communicate with users of our website in a more targeted way. We place functional and analytical cookies ourselves and we use cookies from Google and Facebook.

Functional cookies
Functional cookies are necessary for the functioning of the website. Without these cookies, our website will not work as well as it should. For example, think of cookies that remember your browser settings. We place these cookies ourselves and/or they are placed by Google.

Analytical cookies
We also place analytical cookies ourselves and they are also placed by Google (Google Analytics). With analytical cookies, we collect data and statistics to understand how visitors use our website. This allows us to improve the website and our services.

We would like to say the following about Google Analytics:
Our website uses Google Analytics to collect certain data on visitor behaviour. This allows us to see how visitors navigate through the website. We use this information to make decisions about the design of our website. In addition, we use it to optimise the functioning of the website.

  • We have taken the following measures to ensure the careful processing of this data:
  • We have concluded a processing agreement with Google;
  • We mask the last 8 bits of your IP address if you have indicated that you do not want statistical cookies;
  • We have turned off all options offered by Google to “share data with Google”;
  • We do not use other Google services in conjunction with the Google Analytics cookies.

Would you prefer not to have your visitor’s behaviour recorded? Then you can download a plugin from Google that prevents this. It is available for Microsoft Internet Explorer 11, Google Chrome, Mozilla Firefox, Apple Safari and Opera. This setting then applies to all websites you visit, not just our website. See: https://tools.google.com/dlpage/gaoptout?hl=nl

Analytical cookies on the website
Below are the 3 analytical cookies we use:

NamePosted byExpires afterPurpose
_gaGoogle Analytics2 yearsRecords a unique ID, which is used to generate statistical data on how the visitor uses the website.
_gidGoogle AnalyticsSession terminationRecords a unique ID, which is used to generate statistical data on how the visitor uses the website.
_gatGoogle AnalyticsSession terminationUsed by Google Analytics to slow down the query rate.Advertentie cookies

Advertising cookies
Finally, we use advertising cookies to track how many and which of our ads you have seen on our website and other websites. This prevents you from seeing the same ad over and over again. We use the information collected in conjunction with Google Analytics and Facebook Pixels for “re-targeting” through the Google and Facebook networks. Facebook also uses this information to place users in a particular “Custom Audience” so that they can then pre-select ads tailored to the preferences of that group.

Below are the 4 advertising cookies we use:

NamePosted byExpires afterPurpose
frFacebook3 monthsUsed by Facebook to deliver a range of advertising products, such as real-time bidding from third-party advertisers.
NIDGoogle Analytics6 monthsRecords a unique ID that identifies the device of a returning user. The ID is used for targeted advertising.
ads/ga-audiencesGoogle AnalyticsSession terminationUsed by Google AdWords to re-engage visitors who may convert to customers based on the visitor’s online behaviour on various websites.
collectGoogle AnalyticsSession terminationSends data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.“Social media” deel-knoppen

“Social media” share buttons
The site may include share buttons to share pages on “social media” platforms such as Facebook, Twitter and LinkedIn. These buttons are pieces of code from the social media sites themselves and they use a cookie. This cookie remembers that a visitor is logged in. This way, visitors don’t have to login to Facebook, Twitter and LinkedIn again when they want to share something. Facebook, Twitter and LinkedIn have their own privacy and cookie policies.

“Embedded content”
Content may be “hosted” on other sites and accessed through this website. Think of YouTube or Vimeo videos. In a similar way to social buttons, these codes often use cookies. What they do with the cookies and personal data can be found in the privacy policy of the service concerned.

Deleting cookies
You can remove installed cookies in the settings of your browser. You can also reject the placing of new cookies here. Where exactly this function is located, differs per browser.

Privacy Policy
Some cookies process personal data. We will, of course, handle this with care. For more information, please see our privacy policy.

Do you have any further questions? Please contact us at info@puregoatcompany.com.

This cookie policy is subject to change. This page will be refreshed when a change occurs.


May 2019