Cookie Statement

Cookie Statement The Pure Goat Company

22nd January 2022

Pure Goat Company uses cookies (functional, analytical, and advertising cookies), cookie-like technologies, and processes data (like information about your device, browser, surfing behavior, and your location) from our website to improve the website and to give you a better customer experience. Our website uses a cookie consent tool to obtain effective user consent for cookies and cookie-based applications that require consent. Click on “Accept all” to accept all cookies or click on “Advanced settings” to fill in your preferences. For more information please read more under “cookie consent tool” and the cookie statement.
What are cookies?
A cookie is a small file saved on your computer or mobile device. It has a unique ID assigned to your device and enables the website to remember your actions and preferences (such as location, language, font size, and other display preferences) over a period of time. That way, you don't have to keep re-entering the information whenever you come back to the website or browse from one page to another. Cookies can also help customize your browsing experience.
Not all cookies contain personal information but where they do, we will treat this information as personal data in accordance with our PRIVACY POLICY STATEMENT (link) We also treat cookie information as personal data where it is associated with your account or other contact information.
Why do we use cookies?
Generally speaking, there are a few reasons why we may use cookies:
• Cookies that are strictly necessary for the website to function and to enable you to make use of the services we provide;
• Cookies that collect data related to the use of our website and the performance of it. We use this information to improve our online products and services;
• Cookies that we use to personalize and optimize your experience on our website. These cookies store information on your choices such as text size, language and screen resolution.
• Cookies that are placed by third parties for enhanced services (such as social media cookies) or for advertising purposes.
Please see below for further information on the types of cookies we use.
Strictly necessary cookies – Cookies we use
A) Functional cookies
Functional cookies are necessary for the functioning of the website. Without these cookies, our website will not work as well as it should. For example, think of cookies that remember your browser settings. We place these cookies ourselves and/or they are placed by Google.
The following data is stored and transmitted in the cookies:
• Information about the browser type, its language and the version used.
• The user's operating system and its interface
• The user's internet service provider
• The user's IP address
• Date and time of the request
• The content of the request (specific page)
• Websites from which the user's system accesses our website
• Websites accessed by the user's system through our website
• Time zone difference from Greenwich Mean Time (GMT)
• Access status/http status code
• What the visitor left in the shopping cart
• Information on acceptance of the Cookie Consent Tool
• Information about the language choice
• Information on which country a visitor comes from
• Setting up a unique session ID
• Assignment of a Visitor ID to recognise whether the page has already been visited more than once
• Information about which pages have been visited (Hotjar)
• Statistical data: Number of visits, time spent on the website, page views.
• Tracking based on which pages can show which Facebook, Google, LinkedIn ads
• Surfing behavior of the visitor (Hubspot)
• Information about YouTube settings
• Saving the YouTube viewer ID
B) Analytical cookies
We also place analytical cookies ourselves and they are also placed by Google (Google Analytics). With analytical cookies, we collect data and statistics to understand how visitors use our website. This allows us to improve the website and our services.
We also use cookies on our websites that enable an analysis of the user's surfing behavior. The following data can be transmitted in this way:
• Frequency of page views
• Use of website functions
• What the visitor left in the shopping cart
• Search terms entered
• Information on which pages were visited (Hotjar)
• Assignment of a Visitor ID to identify whether the page has already been visited more often
• Statistical data: Number of visits, time spent on the website, page impressions.
• Watching preferences of You Tube videos watched
When accessing our website, the user is informed about the use of cookies for analysis purposes and his or her consent to the processing of personal data used in this context is obtained. In this context, there is also a reference to this data protection declaration and the cookie setting options.

Analytical cookies on the website
Below are the 3 analytical cookies we use:

Name Posted by Expires after Purpose
_ga Google Analytics 2 years Records a unique ID, which is used to generate statistical data on how the visitor uses the website. This information helps us to deliver better online functionality and user experience.
_gid Google Analytics Session termination Records a unique ID, which is used to generate statistical data on how the visitor uses the website. This information helps us to deliver better online functionality and user experience.
_gat Google Analytics Session termination Used by Google Analytics to slow down the query rate.

We would like to say the following about Google Analytics:
Our website uses Google Analytics to collect information on how visitors use our website and how they navigate through our website. This data includes the number of visitors, the source where they have come from, and which pages were visited (anonymous).
This allows us to see how visitors navigate through the website. We use this information to make decisions about the design of our website. In addition, we use it to optimise the functioning of the website.
We have taken the following measures to ensure the careful processing of this data:
• We have concluded a processing agreement with Google;
• We mask the last 8 bits of your IP address if you have indicated that you do not want statistical cookies;
• We have turned off all options offered by Google to "share data with Google";
• We do not use other Google services in conjunction with the Google Analytics cookies.

Would you prefer not to have your visitor's behaviour recorded? Then you can download a plugin from Google that prevents this. It is available for Microsoft Internet Explorer 11, Google Chrome, Mozilla Firefox, Apple Safari and Opera. This setting then applies to all websites you visit, not just our website. See:

C) Advertising cookies
Finally, we use advertising cookies to track how many and which of our ads you have seen on our website and other websites. This prevents you from seeing the same ad over and over again. We use the information collected in conjunction with Google Analytics and Facebook Pixels for "re-targeting" through the Google and Facebook networks. Facebook also uses this information to place users in a particular "Custom Audience" so that they can then pre-select ads tailored to the preferences of that group.

Below are the 4 advertising cookies we use:

Name Posted by Expires after Purpose
fr Facebook 3 months Used by Facebook to deliver a range of advertising products, such as real-time bidding from third-party advertisers. Real-time bidding is a form of automated bidding on a digital advertising marketplace
NID Google Analytics 6 months Records a unique ID that identifies the device of a returning user. The ID is used for targeted advertising.
ads/ga-audiences Google Analytics Session termination Used by Google AdWords to re-engage visitors who may convert to customers based on the visitor's online behaviour on various websites.
collect Google Analytics Session termination Sends data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

D) "Social media" share buttons
PGC doesn’t use Social Media Share buttons on the website.

E) "Embedded content"
We have integrated YouTube videos into our online offer, which are stored on and can be played directly from our website. These are all integrated in "extended data protection mode", i.e. according to the operator of YouTube, Google Ireland Limited ("Google"),

Deleting cookies
You can remove installed cookies in the settings of your browser. Here you can also reject the placing of new cookies. Where exactly this function is located, differs per browser. If you would like to prevent new cookies from being placed, you can adjust this in the cookie consent tool.

Cookie Consent Tool / Privacy settings
Our website uses a Cookie Consent Tool to obtain effective user consent for cookies and cookie-based applications that require consent. By integrating this tool, users are shown a banner when they access the page in which they can give consent for certain cookies and/or cookie-based applications by setting a checkmark. The tool blocks the setting of all cookies requiring consent until the respective user gives the corresponding consent by setting a checkmark. This ensures that such cookies are only set on your respective end device if you have given your consent.
Privacy Policy
Some cookies process personal data. We will, of course, handle this with care. For more information, please see our privacy policy [Link].

Do you have any further questions? Please contact us at
Changes to the cookies statement
This cookie policy is subject to change. This page will be refreshed when a change occurs.